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Spa Business Track [clear filter]
Monday, March 11
 

10:00am

Raising Your Average Tickets – How to Get Clients to Make a Serious Investment in Your Services
Recommending and closing premium service sales and series is an art. Differentiating your services and product offerings is essential in an ever-crowded market place. Learn how to define, market, close sales and many additional components that build a successful medical spa business.
  • Discover what technology can help you close premium service sales.
  • Learn the three financial drivers of the med and spa business and how to make clients loyal to them

This class is part of the Spa Business Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

Speakers
avatar for Bryan Durocher

Bryan Durocher

President, Essentials Spa Consulting LLC & Durocher Enterprises Inc.
Bryan Durocher is the author of Wakeup Live the Life You Love in Beauty, and the founder of Essentials Spa Consulting and Durocher Enterprises. Bryan was named one of the “Top 20 People to Know in the Beauty Industry” by Global Cosmetic Industry Magazine. Durocher provides coaching... Read More →


Monday March 11, 2019 10:00am - 11:15am
Room 1E03

11:30am

Make Guest Retention Your Daily Intention (Earn nursing and massage CEH)
From the moment a new guest walks through the door or makes a phone call you should be ready to ignite your retention strategy. The old adage of “it costs more to obtain one new guest than to retain a current one” has never been truer. With competition increasing across all spa and wellness channels the pressure to hold on to every guest directly impacts your bottom line. We will cover strategies that work to engage and retain guests, how to implement them and the roles and responsibilities of staff members. Think lifetime value-not just a single appointment.
  • Proactive retention
  • Rewarding customer feedback
  • Proactive retail replenishment
  • Memberships
  • Loyalty programs
  • Special events
  • Follow up
  • Sampling program
Provider Approved by the California Board of Registered Nursing. Provider # 14813 approves this course for 1 contact hour. Patti Biro is an approved provider recognized by the TX TDLR.

This class is part of the Spa Business Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

Speakers
avatar for Patti Biro

Patti Biro

Owner, Patti Biro & Associates
Author, consultant, spa cheerleader and coach, Patti Biro may have been one of the youngest spa owners on record. A lifelong love affair with all things spa and wellness started after starting a backyard spa with two sisters in her neighborhood. From day spas to resorts, hotels to... Read More →


Monday March 11, 2019 11:30am - 12:45pm
Room 1E03

2:00pm

Four Sales Within a Sale
If you put a small price on yourself, rest assured the world will not raise the price. Better understand why if you cannot buy you, how can you expect anyone else to buy you and why it is virtually impossible to out-perform your own self-image by diving deeply into the 4 sales within the sale. There are plenty of misconceptions and myths that people embrace about selling. Whatever your role, whether that be aesthetician, massage therapist, or front desk attendant, you can increase your impact on others by becoming a person of influence. With influence, you can achieve success at home, at work, and in every other area of life. Learn simple, insightful ways, including the four sales within a sale, to interact more positively with others.

This class is part of the Spa Business Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

Speakers
avatar for Mark Wuttke

Mark Wuttke

President & COO, BABOR Americas
Globally active, Mark Wuttke has drawn upon his extensive experience to become a highly sought-after authority on universally significant topics such as healthy wellness, regenerative sustainability, authentic green and conscious leadership. Marks vision, combined with his no-nonsense... Read More →


Monday March 11, 2019 2:00pm - 3:15pm
Room 1E03

3:30pm

Strategies for Maintaining Salon and Spa Safety
Responsible owners must be ready for all the disasters and dangerous situations that can hit a workplace. Every business needs to take a multi-faceted approach to address possible breaches and security issues. Did you know there are OSHA requirements for operating a safe business? This class will assist you in meeting some of the mandated OSHA guidelines. Emergencies in the spa and salon are often unpredictable and evolve quickly. Do you have an EAP plan? Have you ever done a fire drill with your staff? In the midst of a disaster or crisis, have you given your team the tools, and resources to help prepare for and respond to an intruder, hostile customer, aggressive act or a natural disaster? This class will offer information and strategies to implement in the workplace.

This class is part of the Spa Business Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

Speakers
avatar for Denise R. Fuller

Denise R. Fuller

Esthetician, Founder, NASNPRO
Denise R. Fuller is a 25-year beauty industry veteran, a licensed esthetician and international trained beauty therapist and founder of NASNPRO. She is passionate about education and mentoring. This drive prompted her to create NASNPRO, a complimentary membership organization for... Read More →


Monday March 11, 2019 3:30pm - 4:45pm
Room 1E03