From the moment a new guest walks through the door or makes a phone call you should be ready to ignite your retention strategy. The old adage of “it costs more to obtain one new guest than to retain a current one” has never been truer. With competition increasing across all spa and wellness channels the pressure to hold on to every guest directly impacts your bottom line. We will cover strategies that work to engage and retain guests, how to implement them and the roles and responsibilities of staff members. Think lifetime value-not just a single appointment.
- Proactive retention
- Rewarding customer feedback
- Proactive retail replenishment
- Memberships
- Loyalty programs
- Special events
- Follow up
- Sampling program
Provider Approved by the California Board of Registered Nursing. Provider # 14813 approves this course for 1 contact hour. Patti Biro is an approved provider recognized by the TX TDLR.
This class is part of the Spa Business Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335