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Social Media & Marketing Track [clear filter]
Sunday, March 10
 

10:00am

eCommerce Marketing: Learn What's Working and What's Not in eCommerce Today
If eCommerce and website technology confuses you or you are a marketing pro looking for real-world eCommerce marketing strategies that are killing it right now then take the short cut and join us in this fast-paced workshop to learn "What's working right NOW" in the world of eCommerce website marketing. Learn the most proven advanced eCommerce marketing hacks, eCommerce technology and setup, plugins, strategies, systems, tools and resources in this eCommerce strategy filled workshop. You've heard the saying. "Little hinges swing big doors"? Learn the latest hacks and tweaks you need to implement immediately to leverage big gains and maximize your marketing spend. All marketing worksheets and checklists will be provided.

This class is part of the Social Media & Marketing Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

Speakers
avatar for Craig Ure

Craig Ure

Chief Massive Action Officer, ZoomDazzle.com
Craig Ure is the CMAO (Chief Massive Action Officer) of ZoomDazzle.com publishing international, a web marketing consultant, speaker, author, eCommerce and social media adviser. Craig and his father owned and managed 118 fitness/spa properties, 2,987 licensed spa clubs, and an international... Read More →


Sunday March 10, 2019 10:00am - 11:15am
Room 1E04

11:30am

Go Live: Boost Business with Wellness Education and Events Online
Are there treatments on your menu which haven't lived up to their full potential? Retail products sitting unused on the shelf? Service providers who have yet to be recognized for their talents? There is a solution. Hosting live events and education through both at your spa and through social media platforms like Facebook and YouTube can provide new avenues to spark excitement and highlight unknown "super star" services for an entirely new audience. Join Business and Marketing Coach Felicia Brown to learn more about creating exciting and profitable events to make your sales soar.

This class is part of the Social Media & Marketing Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

Speakers
avatar for Felicia Brown

Felicia Brown

Business & Marketing Coach, Spalutions
Felicia Brown, LMBT is the owner of Spalutions, a firm which provides business and marketing coaching and consulting for massage, spa and wellness professionals. She is passionate about inspiring others to become successful in all of their endeavors. With appearances at many national... Read More →


Sunday March 10, 2019 11:30am - 12:45pm
Room 1E04

2:00pm

The Virtual Skin Analysis
In today’s era, online searching is becoming the consult room. Clients are browsing the web during work hours, while waiting for kids after practice, or even late night de-stressing online retail therapy. The curiosity of potential clients are peaked when they can review information, business reviews, and look at your social media to possibly consider you as a resource for their skin and beauty care. We need to take advantage of these behaviors of potential clients. Learn how to train your team to take online consults and choose the right products for their skincare and makeup by utilizing an online consult and incentive systems for online inquiries. Offering amenities for busy clients that prefer online interaction, gains more clients and more revenue. Ensure your blogs, videos, and online scheduling or product offerings are current so you draw the ideal clients and ideal revenue.

This class is part of the Social Media & Marketing Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

Speakers
avatar for Jaclyn Peresetsky

Jaclyn Peresetsky

CEO, Skin Perfect University & Colore Me Perfect
Jaclyn Peresetsky is not only the owner of Skin Perfect Spas in Ohio and Florida, she is also a noted color expert, makeup artist, master esthetician, permanent makeup instructor, author and speaker. Her multiple books, cosmetic and skin care lines, and training courses allow other... Read More →


Sunday March 10, 2019 2:00pm - 3:15pm
Room 1E04

3:30pm

Create A Digital Marketing Plan to Increase Sales
Driving sales is the goal of any marketing plan. Knowing how to use the digital space [websites, blogs, email marketing and social media] to help you increase your revenues is crucial. Do you wish you knew a magic system to help you “use” all the digital opportunities to get customers in the door?
In this session you will learn:
• What digital tools a business has available for use
• How your website and blog can be used to attract new clients
• How to use Facebook + Instagram to as a key part of your Digital Plan
• Effective methods of capturing potential client contact information
• How vital email marketing is to get new clients in the door
• The connection between your website/blog, social media and email marketing as part of your Digital Marketing Plan

This class is part of the Social Media & Marketing Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

Speakers
avatar for Barry Eichner

Barry Eichner

Co-Founder & Co-Editor-in-Chief, Lipgloss + Aftershave
Barry is the Co-Founder of Lipgloss + Aftershave, a personal care and lifestyle review web site offering fresh, fun and informative reviews of professional and retail skincare products, makeup and hair care, as well as other unique personal care items. Barry began his spa career in... Read More →
avatar for Jenni Nagle

Jenni Nagle

Co-Founder & Co-Editor-in-Chief, Lipgloss + Aftershave
Co-Found and Co-Editor in Chief of Lipgloss + Aftershave, Jenni has nearly 2 decades of experience in the skincare industry. She began her career as an esthetician working in all aspects industry: day spas, medical and resort spas. Jenni always gravitated towards the business and... Read More →


Sunday March 10, 2019 3:30pm - 4:45pm
Room 1E04