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Monday, March 11 • 11:30am - 12:45pm
Make Guest Retention Your Daily Intention (Earn nursing and massage CEH)

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From the moment a new guest walks through the door or makes a phone call you should be ready to ignite your retention strategy. The old adage of “it costs more to obtain one new guest than to retain a current one” has never been truer. With competition increasing across all spa and wellness channels the pressure to hold on to every guest directly impacts your bottom line. We will cover strategies that work to engage and retain guests, how to implement them and the roles and responsibilities of staff members. Think lifetime value-not just a single appointment.
  • Proactive retention
  • Rewarding customer feedback
  • Proactive retail replenishment
  • Memberships
  • Loyalty programs
  • Special events
  • Follow up
  • Sampling program
Provider Approved by the California Board of Registered Nursing. Provider # 14813 approves this course for 1 contact hour. Patti Biro is an approved provider recognized by the TX TDLR.

This class is part of the Spa Business Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

Speakers
avatar for Patti Biro

Patti Biro

Owner, Patti Biro & Associates
Author, consultant, spa cheerleader and coach, Patti Biro may have been one of the youngest spa owners on record. A lifelong love affair with all things spa and wellness started after starting a backyard spa with two sisters in her neighborhood. From day spas to resorts, hotels to... Read More →


Monday March 11, 2019 11:30am - 12:45pm
Room 1E03

Attendees (9)