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Sunday, March 10 • 11:30am - 12:45pm
The Art of Intake (Earn Nursing CEH)

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Provider Approved by the California Board of Registered Nursing. Provider # 14813 approves this course for 1 contact hour

The statistics speak for themselves - 80% of a medical spa’s revenue comes from 20% of the existing guests. It simply costs more to acquire one new guest than to create lifetime value with the guests you already have. The quality and the level of hospitality in your intake process is one important aspect of turning a potential new guest into a lifetime fan. Intake is both an art and a science and the truth is that the process begins long before you meet for the first time. This session walks you through best practices in creating an intake process that increases consultation conversions and sets the stage for a long-term relationship through engagement, education and motivation.

This class is part of the Medical Spa Targeted Learning Track. The track includes four classes. Pricing is per track.
Advance Pricing: $260
After February 11: $335

Speakers
avatar for Patti Biro

Patti Biro

Owner, Patti Biro & Associates
Author, consultant, spa cheerleader and coach, Patti Biro may have been one of the youngest spa owners on record. A lifelong love affair with all things spa and wellness started after starting a backyard spa with two sisters in her neighborhood. From day spas to resorts, hotels to... Read More →
avatar for Elizabeth McRae, MD

Elizabeth McRae, MD

Owner & Medical Director, McRae MD Medical Laser Spa
Dr. Elizabeth McRae is currently board certified in internal medicine. She attended the University of Oklahoma School of Medicine and did her residency as part the LSU Charity Hospital system. She has practiced for 30 years in IM and 20 years with Botox as a Platinum Plus injector... Read More →


Sunday March 10, 2019 11:30am - 12:45pm
Room 1E06

Attendees (13)